south park doggie branding
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The client was South Park Doggie, a dog resort / theme park franchise. I was tasked to work on a rebrand of the company, starting with its logo and website. Most times dog-owners feel more like dog-parents, so the main idea behind the design was to give the feeling that this is not just a dog daycare, but a fun, kindergarten-like setting.
Bright colors, easy navigation, pictures made to look like a fun photo display board all try to convey the feeling of a positive, colorful environment. Multiple version of the logo and color scheme are made for different locations of the South Park Doggie franchise.
