KARAI MENU DESIGN
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For Karai Sushi Bar Restaurant, I had the opportunity to design a new menu. The objectives were:
1) Bring a fresh and engaging look to a new menu of spicy sushi rolls targeting younger customers.
2) The new menu was studied to showcase different levels of sushi spiciness, so the design should visually represent that.
3) Create elements of branding to use for social media and inside the restaurant.
The research process included studying various successful sushi restaurant branding strategies. A significant source of inspiration came from the characters used by Kura Revolving Sushi restaurants.
By analyzing the effectiveness of Kura's characters in enhancing customer experience, I wanted to incorporate similar elements tailored to Karai's brand and target audience.
The main character was designed to reflect a unique look corresponding to a specific level of spiciness. From mild to fiery hot, this characters not only add a playful element but also guide customers in making their spice level choices with ease.
The inspiration for the character came from combining the shape of a sushi roll to poses and references from the popular anime Dragonball Z.
Other quirky characters were added to create a memorable and engaging way for customers to interact with the menu by adding a comic book page. These characters were also used to create different combinations of branding/marketing materials.
The restaurant logo was updated to align with the new playful and vibrant brand identity
The new menu layout was crafted to be both visually appealing and user-friendly. The characters were integrated seamlessly with the sushi items, creating a cohesive and entertaining presentation.
Beyond the menu, these characters and design motifs were extended to various branding elements. This included restaurant items, promotional materials, and social media graphics, ensuring a consistent and lively brand identity for Karai.
